PC retailer designs a sunlounger. Extended warranty, sir?

The UK's favourite computer retailer, PC World, have had their Tech Guys (capitalised as that's what they known as) locked away designing sunloungers by the looks of things.  That makes sense, does it not?  Would explain a few things.  Certainly with DSG's finest locked up in a lab (possibly best place for them) they haven't got the time to fix such minor problems as brand new laptops unexpectantly shutting down at completely random times.  That's a user fault anyway, everybody knows that!

The issue that needs to be addressed is why a UK-based retailer is even looking into the sunlounger industry.  Have the Tech Guys been in that lab so long they don't remember what British summers are like?  Or do they know something about global warming climate change that we don't know?

This would make more sense if it were in business class

Here, have some links:

• Tech Digest: The Tech Chair deck chair looks ill-equipped for British summers
• GIZMODO: Tech-Chair Concept Takes Your Gadgets Outside
• The Design Blog: Futuristic dock Tech Chair for the flashy geeks