The cheek of it... paid £18 to be told not to pirate!
Last night I went to the pictures and rather foolishly paid £18 for a pair of tickets. You're on a date, you think it might be a good idea to get the 'premier' seats. No. No, it's not (but I won't go into the pros and cons of giant arm rests here).
Anyway, there you are, about to watch the movie and you get a heavy handed advertisement telling you not to download illegally. Um, I've just paid £18, we've had to sit through ten minutes of really bad adverts proceeding yours and the film is nothing but an advert for other Sony products. Not too mention the price of popcorn and drinks (but that's a different matter). You've really got some nerve showing that!
If anything, my date, me, and the rest of the audience should've been paid to watch the informercial that was the film. Don't get me wrong, I don't mind product placement as long as it's done right. But it has to be natural. When every single piece of electronics has the same brand on, when the goodies and baddies use the same brand and, when the bloody logos are well and truly in your face, it's just not on. It distracts from the film. We actually started a game of 'spot the Sony product' - I kid ye not!
Oh, forgot to say the name of the movie, but I'm sure you can guess! And another 'oh,'... I like Sony products and tie-ins but throughout the bloody film? Nooooo.