The Sun newspaper drops ads for adult PRSs

Just read this over at NWA NMA...

'The Sun drops ads for premium-rate adult services

Adult ads putting off other advertisers, it fears, while sector moves to eliminate dodgy premium rate service providers.'

Actually, this seems to be two different stories for the price of one.  Bonus!  The Sun dropping those ads probably has less to do with dodgy premium rate services providers than one would think.  Open up a local rag these days and there's a page or two of thinly veiled adverts for prostitutes.  The kind of guy that's willing to pay £1.50 (or so a minute) for chat has probably realised he can get a lot more than chat for around the same money.  I presume because of this the revenues for the PRSs has dropped significantly enough that it makes no sense to advertise in a national paper.

Or, perhaps, even fools who think it's a great idea to waste vast sums of money on adult chatlines have realised that in the current economic climate it's not a good investment?

Now to the story within a story...

Apparently the industry's largest aggregators are about to wipe out unscrupulous PRS promoters.  Really?  Sounds too good to be true!  Why are they only bothering now?  Oh, and what do they deem unscrupulous... targetting at kids?  Unsolicited messages?  Messages containing dishonest information?  Sneaky subscriptions?  Hmm...

Have a butcher's at what Sally Weatherall from Aime said regarding PhonepayPlus.  Go on, it's worth a giggle.