TomTom nation, masterminding Phonebrain's ingenious diabolical scheme!

This is how I imagine the pitch went:

You need to look like you're against premium rate scams, yeah?  And that you're educating the yoof about them?  Okay, cool.  But the companies that you "regulate" sometimes break the rules?  Oh, not sometimes, but often?  Really?  And some of you guys are involved with these outfits?  Oh dear.  Will it be a problem?  Oh God no, we like a challenge!

After a can of Red Bull or two...

Right, okay, yeah, we're ready.  So, yeah, how about we make up some lesson plans for lazy teachers?  You with me?  These will explain how great premium rate services are and how they alone will help Gordo get through the credit crisis.  Right, remind me, how much is the industry worth?  Over a billion?!  No shit!  We totally get why you don't want that gravy train drying up!  Maybe we're in the wrong industry (chortle, chortle).

So, that's the 'how ringtones are saving the economy' angle... Next, let's teach the kids how fun it is to make money this way.  They already think they can get rich quick by going on Big Brother, playing football, or by going 'gangsta', they'll lap it up!  Do we have any success stories that we can use?  Y'know, like some kid from the wrong side of the tracks that's made a bucketload from crappy tones.  You do?  Excellent.  They're up for it?  Yeah?  Okay cool!  Oh, you've fined the kid's company in the past?  He breached the codes laid down by you?  Opps, oh well, whose gonna check that?

Right, I think that's pretty much it.  We'll get an MP or two on board, a school or two, a sprinkling of Government quangos and we know, just like the yoof, the broadcasters and websites will lap it up and basically repeat verbatim what releases we give them.  Job done!

That's just my over-active imagination, it was probably nothing like that - one would hope!

Whose crazy idea was this? You've reached your destination!