3 posts tagged “gofindit.net”

Before Christmas I was sent a link to this rather amusing advert for Tango.  Tango ads have always been completely off the wall and this one carries on the tradition...

And around about the same time I stumbled on a cool looking augmented reality game from Tango's arch nemesis, Fanta...

As much as I tried, I couldn't get it to work on my N95 8GB unfortunately.  Whether my model isn't supported or just my particular handset was being fussy I don't know.  Shame as it looks like great fun.  Could imagine mobile geeks all flapping their arms wildly at the next MGoL to this.  At the last one AR was put to a similar, but less active use for Ford's Ka...

If you've got a newish S60 phone and access to some mysterious black and white codes, you too can have a bit of fun with augmented reality!

Just go to gofindit.net where you can download the application and the codes.  The codes will work just as well on an LCD screen as well as printed out.  Actually, I think they work better on a back-lit screen rather than 'old school' paper.

The clever technology behind all this is from HIT Lab NZ (the NZ stands for New Zealand, funnily enough) and they have a bunch of interesting projects on their site, including ones you can download and have a play with.  In this instance they licensed the technology to agency Wunderman for a Ford Ka campaign promoted by wearesocial.

I'm about to embed a video below these words of mine.  The video is of a hands-on demonstration that a bunch of so-called Mobile Geeks of London*, including my good self, witnessed last week.

In a nutshell this is augmented reality.  Read up on it, this is the 'internet of things'.  Point a phone at a special code (or at a distinguishable object/building/picture) and and added details will appear on screen superimposed on the live image of what your phone's camera sees.

Anyway... if I think this is so great, why would I not want you to see the videos?  Well, for a start, they don't do the experience justice.  And, you really should try it for yourself before you've seen the videos (it's more fun that way).  The good thing is you will be able to try this for yourself if you have a suitable Nokia handset as there's an app on the way and codes to print out (actually, since typing this, the app is out - I'll post the link in my next post).

If you really want to see the video, here you go...

And there's more of them over at their YouTube channel: HERE

*'Cool Folk Who Like Getting the Most Out of Cellular Telephony Devices and Just Happen To Be in London Tonight', doesn't have the same ring.