4 posts tagged “public relations”
I'm not in PR or advertising and have no idea how things like SEO work. Even so, I'm willing to learn and willing to experiment. As I have neither the funds nor the knowledge to promote brand 'me', I'm trying a few unconventional things. This includes piggybacking on things such as the Skittles/Twitter thing. Yet at the same time being mindful that I don't want to annoy or spam anyone. It's a fine line, but a good learning experience!
So, what's this Skittles/Twitter thing I speak of? Well the Skittles folk have turned over skittles.com to Twitter! Or, to be more precise, Twitter Search (with 'skittles' as the keyword). What's so amazing about that? Well, any time anyone mentions Skittles on Twitter they appear on skittles.com! As skittles.com is increasingly getting more hits as more and more people wake up to this, that's a hell of a lot of eyeballs reading those tweets. One can make the most of that by making a really funny tweet with 'skittles' somewhere in it (and if it's relevant, all the better!)
Getting more eyeballs helps and can lead to more quality (and/or like-minded) followers on Twitter. Plus more hits to a blog/site.. which really isn't a 'plus' in most cases, but the main point. Hmm, I think the fact that I added that as a 'plus' would seem to suggest that subconsciously (and now, er, consciously) I regard Twitter as more important than a website or blog...
Late last night I was Hank Marvin. I'd just left Swedish Beers and was in Waterloo to catch a train home. As I hadn't had a chance to eat since lunch I decided it would be a good idea to pop into the station's Burger King. And so I did, despite knowing it meant missing the fast train that was about to leave.
I asked the nice young lady for a completely plain Double Whopper, 'cos at BK I like to have it my way. Unfortunately for me she seemed determined to have it her way, she wanted me to have a cheeseburger. How on earth she confused 'completely plain Double Whopper' for 'cheeseburger' I don't know. I corrected her, adding that all I wanted was the burger in the bun, nothing else.
Damn it, I waited until I got on the next train (just moments after) to open the bag. With my stomach barely containing it's hunger (and just as the train was pulling out) I pulled out the burger and discovered disappointment on a mass scale. I'd wasted time, I'd wasted money and I wasn't about to get fed... she gave me a cheese-bloody-burger!
Now ladies and gentlemen of the jury, I draw your attention to the evidence...
I vaguely remember reading something about the BK CEO having a similar preference for plain burgers, or was it McDonald's CEO? Either way, I'm sure no one ever dares mess up their order!
Incidently, Burger King's public relations is handled by Cow PR. Yes, really.